Meet Juliana, CEO & Founder

On Purpose Talent is dedicated to transforming the way ambitious professionals rise—whether they’re stepping into leadership for the first time, breaking through long-standing barriers, or striving for bold career breakthroughs. 

Founded by Juliana Faus, a visionary executive coach recognized as one of Miami’s Top 15 Coaches (2023) and PCC-certified with thousands of coaching hours, On Purpose Talent is known for its bold, no-nonsense approach that delivers real, lasting impact.

With 15+ years in HR at PwC, a seat at the table as a diversity strategist, and a lifetime of lived experience navigating corporate spaces as a multicultural, multilingual woman, I’ve seen the cracks in the system—and I’ve helped hundreds break through them.

I’ve coached rising leaders in Fortune 500 boardrooms, guided underrepresented professionals into their first (and second) leadership roles, and stood alongside entrepreneurs as they’ve scaled their vision into reality.

Three logos for professional coaching and management certifications: iPEC Certified Professional Coach, PCC Professional Certified Coach, and MIT Management Neuroscience for Business.
Badge with logo of iPEC Coaching, Energy Leadership Index, and ELI Master Practitioner
Recognition award badge from influence digest+, recognizing Juliana Faus as one of the top 15 coaches in Miami in 2023.
A certification badge with a gold laurel wreath, a stylized bird logo at the top, and the text "NPS RANKING 92-100 WORLD-CLASS" in the center. At the bottom, there is a gold ribbon with the words "Client Satisfaction" in brown.

“Our mission is simple: to turn ambition into action and help professionals claim the success they deserve.”

A smiling woman with long hair in a black sleeveless top and white pants standing in a bright, modern living room, holding a smartphone.

Our Mission

We wake up every day driven by a mission: to redefine leadership by empowering ambitious professionals to rise with confidence, clarity, and bold action. Breaking barriers isn’t just a goal—it’s a necessity. We challenge outdated norms, ignite transformation, and help individuals step into their power with a no-nonsense approach that drives real, lasting impact.

Our mission is powered by a vision of a world where leadership isn’t confined to titles, but defined by authenticity, courage, and the ability to create meaningful change. 

We envision a future where professionals own their power, lead with purpose, and shatter limitations to reach new heights—

because success isn’t about fitting in; it’s about standing out and making an impact.

Contact us

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